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The shining symbol of how far disc brakes have come. The Juicy Ultimate is the epitome of sleek, exotic and feather-light design. Its magnesium lever body and 6k weave carbon fiber lever blade reduce steering weight, and just plain feel fast. The Monoblok™ caliper makes the system stiff, responsive and clean. And because the Ultimate incorporates all of Avid's proprietary technologies like Power Reserve Geometry and Pad Contact-Point Adjustment, you can be sure that your brake will never limit your performance. That's why it's a favorite of the cross country pros around the world...a hands-down essential for the discriminating XC brake-o-philes. Price:
Last year when we introduced Code, it was an immediate success because of its unique blend of huge power, bombproof strength and matchless precision. But at Avid we're all about improving on the small details, so we locked the product designers in a room with some pizza and told them not to come out until they found a way to improve Code somehow. Through the use of magnesium, some hardware improvements, and a little redesigning, they figured out how to shave 60 grams (that's over 10%) off the weight, without compromising the performance at all. Then to top it off, they developed a brand-new, drool-proof galvanized finish. Needless to say, the pizza was the best investment we ever made. Price:
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This is what happens when a Juicy falls in love with a Code and they have a kid. You get the tenacious four piston Code caliper with the proven performance of a Juicy-style lever, all in one brake system. This baby's been simplified to make it easy on the debit card and the Avid family values are still intact (Caliper Positioning System, Power Reserve Geometry, and drip-free bleeding). Price:
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Any way you look at it, the Juicy Seven has always been hard to beat. And this year, it's even harder, because we sharpened the styling and dropped 30 grams of the weight. Makes you wonder what else you could want in a brake. Price:
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The Three has the same geometry and similar power to its big brothers, but at a price that makes it perfect for just about any bike. Price:
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